How To Not Scare Away Potential Customers: Stop Proposing, And Start Dating

How To Not Scare Away Potential Customers: Stop Proposing, And Start Dating

 I am literally blown away by how many calls I get and within the first five minutes… nay, the first five seconds, they are already asking for the commitment.

When you force the buying decision too early into the relationship there is a tension that is created because their isn’t enough trust on the buyers part to fully buy into what you are selling.  Selling takes time.  Its almost always something that takes more than one call. Regardless of what your selling though, before the potential customer can buy, they need to know you as much as they know about the product.

Please, for the love of all things good and holy, make sure that you build the relationship first before you even dream of asking for the close.  I know this may go against what some folks have been taught, but the better and deeper the relationship, the easier it is for the other person to say yes to your ask. The easier the yes, the more closes. The more closes, the more MONEY… capisce.  

Reader Comments

    1. James, I am glad you think so. I truly believe that any sort of sales opportunity is built off a relationship, and all relationship of value take time.

      Podcasting is definitely an idea mulling around in the old noggin of mine. I just may have to do it.

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