Stories change everything. A story can be the sole difference between you getting a sale, a new connection, a new job or perhaps even the man or woman of your dreams. Let me explain what I mean with a short story.
In October of this past year on of my brothers got married. For the groomsman, he had picked out some suits. Like the many times before, when I got the suit back from the tailor, multiple pockets were still sewn shut. I grabbed a little pocket knife that I had and cut the thread so I could actually use the pockets. I figured that there would be others who’s suits where in a similar disarray, so I brought the knife on the wedding day. Low and behold I was correct. The best man, a guy that has known our family for decades, ended up needing to use the knife. When I finished up he handed it right back without a second glance at the knife. As he handed the knife back my other brother who was also one of the groomsman spotted the knife.
His face lit up with joy because it was one of the knives that he had brought back after serving overseas near the Middle East. As soon as the best man heard that this knife was a gift from my brother, everything about it changed. He asked to see it again and he held it with respect and awe as my brother, who gifted the knife, was able to tell a little about it and his time in the army
As I said, stories change everything. They turn an ordinary knife into something worth taking a second glance at. Stories are so important that before we go into any of those moments that could be life changing, we need to make sure that we are prepared. Prepared not just with general background information on the other person or company, but prepared with a story that clearly illustrates why using you, or what you offer, is a game changer.