Your message matters more than you know. Let me give you an example from this past week. I created two posts both with the goal of growing my newsletter. One offered free pie from Pie Bar (Seriously, click that link and buy a pie… you won’t regret it) and the other invited people into an adventure to discover how to better engage and serve their customers. I was blown away by the outcomes. Now the numbers you are about to read are nothing grand, but they are incredibly telling.
The pie post had under 200 views in over three days, no likes, no comments, no new subscribers.
Invitation into an adventure post had over 550 views in under 24 hours, 5 likes, 2 comments and 4 new subscribers. What that translates into is over a 200% increase in views in under 24 hours, a 500% increase in likes, a 200% increase in comments and a 400% increase in subscribes. Those percentages are a little hokey, but that’s why I gave you specifics up top. I hope you see the importance of this lesson. Your message matters. Give the people what they want, and don’t stop trying until you do.