0.00001% is the percentage of chance you have of your plane crashing on your next flight. As exciting as that is, it really amounts to nothing. Our expectations are that we won’t crash when we fly, which is why airlines, and any other business, have to go above and beyond expectations to be remarkable.
Southwest Airlines does remarkable by making your flight an enjoyable experience by allowing their flight crew to have fun and engage their passengers to create memorable experiences.
Disney creates an environment, NAY, a world where magic truly exists. Where imaginations run wild, whimsey is captured, and families are drawn together around a common experience.
Chick-fil-A has created a cult following where people cry on Sundays for biscuits, and even have sweet tea withdrawals if they don’t get their daily fix.
All of these companies have done this not because of the products they offered, but because of the experiences they have created as they have gone above and beyond customers expectations. In doing this, they have created life altering brands, joined peoples stories, and made it impossible for people not to remark.
In a world of 4 out of 5 stars, we need to figure out how to surpass peoples expectations and get that 5th star. Here are a few ideas about how I am going about it:
- Know your specific audience and who you are trying to reach.
- Ask those around you for advice.
- Tangibly write out what you offer and how it meets your audiences needs.
- Dream BIG. What can you create that isn’t being done, and that isn’t expected.
- Review 3 and 4 and make sure it fits number 1. Then kill what isn’t working or needed.
I know this is a messy and unending process and is something I am struggling through myself, but it is absolutely worth it and needed.
Some help that I would love from you all is letting me know what I can do through this blog to help you. Also, what are some ways you are helping the communities around you and that allow you to be remarkable?
I have come to realize that I am a word vomiter.
I am an incredibly passionate individual and get amped up like a dog chasing a squirrel, and just spit up everything that is on my mind. I hope that when I do this it will create an interest so people will ask me more questions. What I have realized though, is that they almost never do. Instead, they give a polite nod, look at their imaginary wrist watch, turn, and walk away.
About the 100th time this happened to me, it dawned on me that people don’t want to be covered in chewed up, jumbled up thoughts and words. Instead, all they want are tastes.
Our world is built off of tastes. Taste of Italy, fast of Marietta, taste test, “Taste and see that the Lord is good.” I mean look, it’s in the Bible for Pete’s sake. Industries are built off of it. Think about food courts in malls as happy workers pass out “Chinese” food or how drug dealers let you have a sample (I’ve only heard – not 1st hand knowledge).
How have we missed this huge fact while others, like Root Radius, are doing an amazing job at leading organizations through a process to clean up this word vomit. I am still amazed at how following this practice of giving tastes works wonders and leads to greater opportunities and better conversations. Even though I personally still stink at handing out tastes of conversations and thoughts, which my wife can surely attest to, I am improving.
How have you seen your word vomit, or your tastes of conversations, play a role in your life and relationships.
I have loved going on strolls and walks with my son ever since he was born. So much so, I have even dreamt of some of the fun conversations we will have and a certain game we will play. The name of the game is, saving the world one walk at a time. The concept of the game is to do just that. I know I may be crazy, but who dreams bigger than little kids? I also want to instill in him principles such as creative problem solving, group discussion, teamwork, imagination, community, and generosity. I want to instill a hunger to do, to help, and to create. I want him to have a spirit that doesn’t settle for the typical and easy.
And so… I want to play this game with him. The rules to this game are pretty simple:
- Have a base assumption that everything is possible.
- Don’t dismiss ideas. Instead, encourage and ask questions about them.
- Make sure to leave with a better idea, not yours or theirs, but a better idea.
- Don’t just come up with strategy, but also why it would be good to solve the problem.
- Figure out who is needed to solve the problem.
- Take Action.
With rule number 6, you need to be mindful of what adding that to your plate will do. You will have to quit some things. To do this, you may just need to steal an idea from a fantastic gentleman named Bob Goff, who quits something every Thursday. We need to be able to quit things, because unlike at Thanksgiving dinner, life isn’t as tasty, savory, or fun when you are tying to balance all things on one plate. You need to create some room for the goodness that gives you life.
Again, all this is for my son, because I want him to be able to create, solve, dream, discuss, disagree, and be able to work well with others. I don’t want him to be afraid of the unknown or unsolvable.
My question for you though is what world altering idea are you working through right now?
I don’t know… what I don’t know… and I don’t know a lot. This truth has been swimming around my head a lot, especially as I started working at Tip Top Poultry. I mean good night, I was cocky, arrogant, and oozing bravado the year leading up to my job at Tip Top during my job search. I had no clue that I had no clue about business.
I have had multiple conversations this past year which has brought up memories about my arrogance and stupidity because I thought I knew much more then I did. I mean praise Him from whom all blessings flow that people put up with me, and continue to do so.
This has been an incredibly tough season of refinement, but I love all that I am learning and the relationships I am building throughout this journey.
All of this has shown me that as we go through life, we need to toss aside some of our bravado and admit what we don’t know and to be open to what others have to teach us.
I find myself focusing on others a lot. I know this makes me sound noble and generous, but in fact, it’s just the opposite. I find myself focusing on fame and on what people think or say about me, or what I create.
I get my worth and value from others, but then i realize… there are no others. I don’t have millions of subscribers, followers, likes, pins (mainly because I don’t have Pintrist), retweets or anything like that. So when I put my worth and value in how others respond to me, I get crushed.
I am learning that my value comes from my creator. When I start stepping back and looking at the big picture, I see that people are there for a season, and my life, my story, is so much more then a season.
A question I constantly process through is, “How do I intentionally cultivate community or help others without seeking fame.
Part of the answer is acknowledging that your worth does not come from others. That with humility and gratitude, we can stay grounded for the times we get three likes and a retweet. The other part of the answer is to always create and be generous with the abundance we are given as well as not put my identity in dreams or fame because that can change in an instant.
Another thing I have noticed when I look at some of those successful giants that are before me is humility service, and generosity. These three values; humility, service, and generosity, are the cornerstone to a life well lived, and can bring about a recognition that we are not consumed by.
So, my question to those of you reading is this, “How do you guard against placing your value in others, and the pressure of getting worth from what you create?