I have a friend who works for a large carrier and has absolutely been crushing it. Recently, she got a promotion and has already been making waves and getting stuff done. Now why is all this important? You’re about to read why.
My friend has been in the supply chain and logistics world for a bit and has built up an amazing reputation which I can personally attest to. I was thrilled when she said she was moving into a new role, yet also a little sad because it meant that she would no longer be in charge of my account. Now that she has been in this new role for a couple of months, it seems my feelings of sadness are not exclusive to me.
As we recently connected over the phone, she mentioned a few customers had requested, on pain of losing their business, that she stay as their rep. This is huge! Why, because it clearly shows that people are buying her, not her company.
You need to realize that when you are selling something, that people are buying you and not your company. Oh… and by the way, no matter who you are and what your position is you are selling something. The company’s name and reputation may get you in the door, but it certainly won’t close any deals for you or keep customers.
People are buying you and the experience you are giving them. NEVER… forget that.
People seems to be focusing on the wrong things… themselves. Now don’t get me wrong, I am as guilty as the next person. I love thinking about myself and how I can get better, improve, and grow my connections.
Life and these lovely social networks, like LinkedIn, are all about relationships. If you want to grow them, you need to plant lots of little seeds along the way. How you do this is by engaging with others that are in your network. Scroll through your feed, find an interesting picture or someone you respect, actually take in whatever their content is, and engage with it. Don’t just give a quick like and scroll on, leave a thoughtful comment. Leave them something that gives them kudos or poses a question.
If you want to grow your community and your engagement, it’s all about commenting and interacting with others. It’s about planting lots of little seeds and growing your brand, your community and your network one person at a time.
Life is infinitely better together and I think that is something we can all agree on. As true as that is, it still seems that people are living their lives more and more in isolation and behind screens. Let me encourage you to do something a little cray cray… pick up the phone and make a call. I honestly don’t care to whom, just make the call.
Good, now that we have started to loosen up, I want you to do something really crazy. What I need you to do is think about the people you interact with on social media or those you work with, but have only talked with through email. Narrow it down to one person, and give them a call. Don’t have their number? Doesn’t matter. Reach out and ask for it. Don’t make this some weird awkward hopeful date thing. This is a you genuinely caring about another human being that you have done life with kind of a thing.
I have been able to do this a handful of times over the past couple of months and it has been such a great learning opportunity. Here are just a handful of things I have learned:
- Know your personal brand. This gives clarity for the big and small decisions we’ll make.
- Patience, mixed with realistic expectations, is what will help you as you navigate business and the need to not only provide for your family, but also close deals and provide for your customers.
- Vague beginnings lead to chaotic endings.
- Culture is everything. Make sure it is their from the beginning of your business and not something you halfheartedly add at the end.
These four brilliant nuggets of gold are what I have learned from others. Please, do us all a favor and grow your network and community by authentically caring about others and getting to know them. One last word of caution. Don’t go into these conversations trying to dig out some brilliant life lesson. Go into the conversation with some general questions and direction, but let it go where it goes.
Who do you need to call? What did you learn?