Business

Why Does Your Message Matter?

Your message matters more than you know.  Let me give you an example from this past week.  I created two posts both with the goal of growing my newsletter.  One offered free pie from Pie Bar (Seriously, click that link and buy a pie… you won’t regret it) and the other invited people into an adventure to discover how to better engage and serve their customers.  I was blown away by the outcomes. Now the numbers you are about to read are nothing grand, but they are incredibly telling.

The pie post had under 200 views in over three days, no likes, no comments, no new subscribers.

Invitation into an adventure post had over 550 views in under 24 hours, 5 likes, 2 comments and 4 new subscribers.  What that translates into is over a 200% increase in views in under 24 hours, a 500% increase in likes, a 200% increase in comments and a 400% increase in subscribes.  Those percentages are a little hokey, but that’s why I gave you specifics up top. I hope you see the importance of this lesson. Your message matters. Give the people what they want, and don’t stop trying until you do.

Business

You Need To Apply What You “Know” Or It Doesn’t Matter

You already know enough, go out and apply that knowledge and see what happens.

Last week was a hell of a week and I have been noodling around this idea in my mind as I was challenged by someone I met with.  He asked me if I was a confident person to which I said I was.  He then said that even so, he sensed and got a feeling of a lack of confidence. As he pressed into what he meant, I couldn’t disagree with him. In fact it is something that my wife has said time and time again.  I don’t feel that I am trying to prove myself to anyone but I always seemingly find myself not applying anything and just talking about what I have read or heard.  I don’t have many business success stories and so I feel I need to compensate with words.

What I am learning though is that I know enough.  It’s time to take that knowledge and apply.  In fact a perfect example is that I just took copious amounts of notes over the past month from podcasts, books, conversations and I don’t think I have consciously applied one iota of what I’ve learned. This thirst for knowledge is great, and I never want to stop, but this lack of application and measuring what happens can’t continue on. Today, March 22nd… I am letting you know all of this because I want you to keep me accountable. I want you to ask me what I am applying and learning from that application.  In a month, I hope to have tangible experiences and not just head knowledge.  Keep me honest folks.

Community

How To Best Help Your Customers And Those In Your Community.

In all this craziness the one thought that pops into my mind is “How can I help?” It is literally all consuming and it is tough for me to not try and overthink this and go to grand gestures. The thing is, grand gestures wouldn’t work long term for our family as it would put us in tough financial times or worse.

In talking this idea over with my wife, she keeps on reminding me that as long as we all play our part in practicing social distancing, that is the way we can help. It isn’t big, but it is needed.

Another way that I am going to help is by sending encouraging hand written letters. Encouragement and a reminder that the person receiving the letter has value and purpose. We need to hold onto those truths, that we have value and purpose, or else this will be a journey too dark and long for many. Figure out a joy or talent of yours and share that with those in your community. Thats how we can help our customers, teammates, and those around us.

Business

Pie Bar: My mecca.

Yesterday, I found my mecca.

It is a place of heavenly treats and pies that seemed to have come straight from heaven.  I could continue on by talking about the perfect piece of Bourbon Chocolate Pecan pie, yes you read that correctly, but before I digress anymore… I came to my mecca and met one of the owners of, Lauren.  Her and her husband Cody have made a quaint and deliciously southern pie joint that most would consider an overnight success. 

In talking with Lauren you begin to understand that it was actually through long hours, tears and an unbelievable community that it has become the success that it is today.  The biggest take away from the conversation was that in business, everything happens in steps.  They didn’t just quit their jobs and open a pie shop, they ended up taking a  small step when Lauren started making pies on the side for coworkers and friends.  After they realized she couldn’t keep up with the demand of making and giving away pies for free, they started selling them.  Each step lead to the next until she and her husband decided to go all in and open the shop.

Once they opened the shop, it was all rainbows, unicorns and pies.  Actually… it wasn’t. It was 80+ hour weeks, tons of hard work, tears shed and many burritos consumed.  But, that isn’t where the story ends.  In fact, it is still continuing on and they have seen massive success and won a national competition put on by the Cooking Channel called “Sugar Showdown.”  None of this happened overnight and none of this was one giant leap.  

What got Lauren and Cody to the success they are experiencing today is small steps.  It’s the small steps of creating amazing customer experiences, creating an unbelievable culture, and loving your employees well that turn out to create a huge “overnight” success. 

Business

When Creating Goals, Mindset Matters


When creating goals, mindset matters.
Whelp, that’s about all I need to say on this topic, but for those of you wanting / needing a little more, let’s dive a little deeper.
As I was thinking through what my next big goal should be, fear crept in.  The fear that crept in was that I was going to become the arrogant ass that I was before.  Not only that, but instead of building relationships as I accomplished this goal, I would actually be pushing people away as I chased down what I thought was a great opportunity.
I knew that I needed to go about this goal setting process differently.  Instead of having some arbitrary goal that would benefit only me, I made others my focus.  I knew that if I had a goal that was me centric, I would push people away as I chased an opportunity.  However, if my goal was focused on benefiting those around me, then as I strived for that goal, I would be building the very relationships that would lead to the opportunities that I needed.
Mindset is everything.  When our goals are focused on us, our interactions take a turn for the worse as conversations go from a we, to all about me.  As you set your goals be careful of what kind of mindset you have, because it’s that very mindset that may just keep you from reaching your goals.