Business

A Dream That Took 2 Years To Accomplish

A couple of weeks ago on June 6th, 2019 a dream was accomplished.  Even though to the handful of folks who heard about the event or attended may have thought it appeared in happen within the matter of a month, it took over two years to come about.  During this two year period I failed multiple times, frustrated a few people, made a handful of amazing relationships, and learned a ton along the way.  Part of me hates that it took over two years to have this event come to fruition, and the other part of me wouldn’t have it any other way.
The real question is WHY on God’s green earth should you or anyone else stick with something for two years or more? I believe that can be best explained from what I learned over this time period.
The first thing I learned is that to accomplish anything of impact you have to surround yourself with an amazing community.  This event all started with someone who has become one of my best friends.  This man is a champion and crazily enough has been supportive of all my harebrained ideas.  Bo Cordell is a huge reason why this event even happened.  It was because of our monthly coffees that we started having over 3 years ago that an idea, to help the logistics and supply chain community, turned into this event .  A little over a year and a half ago we tried to start this community, but our relationships, time and capacity we had to offer were not enough.  Even though we had a little success in the beginning, the momentum, support and knowledge wasn’t there to keep it going full steam.
The second thing I learned is that you have to be mindful that you are not sprinting past your family and friends.  There were a handful of times when I could have pulled this off earlier, but I would have had no one around me to celebrate with.  I remember countless conversations and nights having tough and frustrating conversations with my wife.  I was leaving hear and my kids in the wake of my dreams and ambitions and that only would have ended in frustration and pain.  I am so thankful that  if I listened to hear and took a moment of rest.
The third thing I learned was that to accomplish anything of impact or importance it is all about taking small steps.  From the very beginning I wanted to be surrounded by a huge community that made the other good ol’ boy clubs look outdated and weak, make an impact in legislation around logistics and supply chain, and have a large and well attended event.  All of these things are great, but to do them all at once and right away is ridiculous.  The bigness of the idea was too much for us to handle, and over time it was whittled down to the carrier community event that happened on the 6th.  It’s this last idea of small steps that actually saved this ambition from falling away for another two years.
Why stick with something for two years… because you have no idea of the amazing places it will take you, the lessons you will learn, and the adventures you will have along the way.  Without this experience I wouldn’t have realized those three lessons:
  1. To accomplish anything of impact it takes surrounding yourself with community.
  2. Don’t sprint past your family and friends towards your goal. You don’t want to accomplish anything and realize you are at the end all alone.
  3. Don’t go for broke. Instead, start walking and figure out the next small step that will be a great foundation for the next step and the one after that.

Business

Why Personal Brand Is So Important: People Buy You, Not Your Company

I have a friend who works for a large carrier and has absolutely been crushing it. Recently, she got a promotion and has already been making waves and getting stuff done. Now why is all this important? You’re about to read why.
My friend has been in the supply chain and logistics world for a bit and has built up an amazing reputation which I can personally attest to. I was thrilled when she said she was moving into a new role, yet also a little sad because it meant that she would no longer be in charge of my account. Now that she has been in this new role for a couple of months, it seems my feelings of sadness are not exclusive to me.
As we recently connected over the phone, she mentioned a few customers had requested, on pain of losing their business, that she stay as their rep. This is huge! Why, because it clearly shows that people are buying her, not her company.
You need to realize that when you are selling something, that people are buying you and not your company. Oh… and by the way, no matter who you are and what your position is you are selling something. The company’s name and reputation may get you in the door, but it certainly won’t close any deals for you or keep customers.
People are buying you and the experience you are giving them. NEVER… forget that.