Business

Why Does Your Message Matter?

Your message matters more than you know.  Let me give you an example from this past week.  I created two posts both with the goal of growing my newsletter.  One offered free pie from Pie Bar (Seriously, click that link and buy a pie… you won’t regret it) and the other invited people into an adventure to discover how to better engage and serve their customers.  I was blown away by the outcomes. Now the numbers you are about to read are nothing grand, but they are incredibly telling.

The pie post had under 200 views in over three days, no likes, no comments, no new subscribers.

Invitation into an adventure post had over 550 views in under 24 hours, 5 likes, 2 comments and 4 new subscribers.  What that translates into is over a 200% increase in views in under 24 hours, a 500% increase in likes, a 200% increase in comments and a 400% increase in subscribes.  Those percentages are a little hokey, but that’s why I gave you specifics up top. I hope you see the importance of this lesson. Your message matters. Give the people what they want, and don’t stop trying until you do.

Business

You Need To Apply What You “Know” Or It Doesn’t Matter

You already know enough, go out and apply that knowledge and see what happens.

Last week was a hell of a week and I have been noodling around this idea in my mind as I was challenged by someone I met with.  He asked me if I was a confident person to which I said I was.  He then said that even so, he sensed and got a feeling of a lack of confidence. As he pressed into what he meant, I couldn’t disagree with him. In fact it is something that my wife has said time and time again.  I don’t feel that I am trying to prove myself to anyone but I always seemingly find myself not applying anything and just talking about what I have read or heard.  I don’t have many business success stories and so I feel I need to compensate with words.

What I am learning though is that I know enough.  It’s time to take that knowledge and apply.  In fact a perfect example is that I just took copious amounts of notes over the past month from podcasts, books, conversations and I don’t think I have consciously applied one iota of what I’ve learned. This thirst for knowledge is great, and I never want to stop, but this lack of application and measuring what happens can’t continue on. Today, March 22nd… I am letting you know all of this because I want you to keep me accountable. I want you to ask me what I am applying and learning from that application.  In a month, I hope to have tangible experiences and not just head knowledge.  Keep me honest folks.

Business

Try To Win Every Day

If you try to win every day, you don’t need to do anything different, no matter the peaks or the valleys.

This is an idea from Mark Miller’s newest book “Win Every Day,” That comes out March 10th.  It is a quick business fable that is straight money. (Total side note, you should click here and pre-order a copy of the book.  This isn’t an affiliate link, I just think you really need it)  There were a handful of other thoughts and ideas that I could write about, but this is the one that jumped out the most.  The reason why this jumped out to me is because I find myself getting so flustered when things go wrong or issues keep on compounding one on top of another.  What this idea means is that as long as we are trying are absolute best and giving every day all we have, we don’t need to worry about the outcomes.  Yes, it is easy to say that when we are “winning” or things are going are way, but this idea is just as true when the stuff hits the fan.  It doesn’t make it any easier, but it does give us freedom to not beat ourselves up over the mistakes or losses that we will experience over the day.  When we try to win every day, give it our absolute best, it allows us to not over celebrate the wins and it keeps us from wallowing too much in the mistakes.

Business

Pie Bar: My mecca.

Yesterday, I found my mecca.

It is a place of heavenly treats and pies that seemed to have come straight from heaven.  I could continue on by talking about the perfect piece of Bourbon Chocolate Pecan pie, yes you read that correctly, but before I digress anymore… I came to my mecca and met one of the owners of, Lauren.  Her and her husband Cody have made a quaint and deliciously southern pie joint that most would consider an overnight success. 

In talking with Lauren you begin to understand that it was actually through long hours, tears and an unbelievable community that it has become the success that it is today.  The biggest take away from the conversation was that in business, everything happens in steps.  They didn’t just quit their jobs and open a pie shop, they ended up taking a  small step when Lauren started making pies on the side for coworkers and friends.  After they realized she couldn’t keep up with the demand of making and giving away pies for free, they started selling them.  Each step lead to the next until she and her husband decided to go all in and open the shop.

Once they opened the shop, it was all rainbows, unicorns and pies.  Actually… it wasn’t. It was 80+ hour weeks, tons of hard work, tears shed and many burritos consumed.  But, that isn’t where the story ends.  In fact, it is still continuing on and they have seen massive success and won a national competition put on by the Cooking Channel called “Sugar Showdown.”  None of this happened overnight and none of this was one giant leap.  

What got Lauren and Cody to the success they are experiencing today is small steps.  It’s the small steps of creating amazing customer experiences, creating an unbelievable culture, and loving your employees well that turn out to create a huge “overnight” success. 

Business

Business, And Life, Happens In Seasons.

The biggest lesson I am learning right now is that every freaking thing is happening in seasons.

I know, that that in and of itself is incredibly obvious but I know it is something that we all forget.  We all long for something more, something better or something different.  We long for the raise, for the job promotion or to be a part of a different company.  As we are longing for the different, we forget the simple fact that where we are today is not where we will be in the future. As long as we keep pushing, striving and doing, we will not be in the same place a year from now as where we are today.  Yes, physically and maybe even hierarchically in the organization you may be in the exact same place, but if you have been learning, striving and growing, you have much more to offer and can use those new skills to impact yours and others futures in a positive way.

Remember, business is all about seasons and just because you may be in one where the walls, floors and ceiling are covered in crap, it doesn’t mean that is where you will be in 6 months or beyond. Keep learning and keep taking those small steps forward.