Community

Simple LinkedIn Strategy on Commenting

People seems to be focusing on the wrong things… themselves. Now don’t get me wrong, I am as guilty as the next person.  I love thinking about myself and how I can get better, improve,  and grow my connections.

Life and these lovely social networks, like LinkedIn,  are all about relationships.  If you want to grow them, you need to plant lots of little seeds along the way.  How you do this is by engaging with others that are in your network.  Scroll through your feed, find an interesting picture or someone you respect, actually take in whatever their content is, and engage with it.  Don’t just give a quick like and scroll on, leave a thoughtful comment.  Leave them something that gives them kudos or poses a question. 

If you want to grow your community and your engagement, it’s all about commenting and interacting with others.  It’s about planting lots of little seeds and growing your brand, your community and your network one person at a time. 

Business

Make The Call: Grow your community and knowledge by genuinely caring about others.

Life is infinitely better together and I think that is something we can all agree on. As true as that is, it still seems that people are living their lives more and more in isolation and behind screens.  Let me encourage you to do something a little cray cray… pick up the phone and make a call.  I honestly don’t care to whom, just make the call.

Good, now that we have started to loosen up, I want you to do something really crazy.  What I need you to do is think about the people you interact with on social media or those you work with, but have only talked with through email.  Narrow it down to one person, and give them a call.  Don’t have their number? Doesn’t matter.  Reach out and ask for it.  Don’t make this some weird awkward hopeful date thing.  This is a you genuinely caring about another human being that you have done life with kind of a thing.

I have been able to do this a handful of times over the past couple of months and it has been such a great learning opportunity.  Here are just a handful of things I have learned:

  1. Know your personal brand. This gives clarity for the big and small decisions we’ll make.
  2. Patience, mixed with realistic expectations, is what will help you as you navigate business and the need to not only provide for your family, but also close deals and provide for your customers.
  3. Vague beginnings lead to chaotic endings.
  4. Culture is everything.  Make sure it is their from the beginning of your business and not something you halfheartedly add at the end.

These four brilliant nuggets of gold are what I have learned from others.  Please, do us all a favor and grow your network and community by authentically caring about others and getting to know them.  One last word of caution.  Don’t go into these conversations trying to dig out some brilliant life lesson.  Go into the conversation with some general questions and direction, but let it go where it goes.

Who do you need to call? What did you learn?

Culture

For Better or Worse, In Sickness and in Health

 

These past 11 days have been rather unique.  I recently had surgery on my hip… yes, I am 31 years old and had to get some work done on my right hip.  Even though it was outpatient surgery it still shook things up quite a bit.  I have been on crutches, unable to drive, limited in some of my functions and mobility, and have had to be far less active than I normally am.  Through all of these changes and issues, my wife has been a freaking beast and has killed it.

“For better or worse, in sickness and in health.”  Most of us whom are married have uttered these words, and over these past 11 days my wife has perfectly executed on them.  I am blown away at her level of service and how she so deeply cared for me.  She met my every need and then some. She was always there asking what I needed and offered up help and solutions to problems and wants I didn’t even know that I had

It’s in these inciting incidents, these moments of giant change, when we as people can really shine and make an impact, and that is what my wife did.  It has encouraged me to take my game up to 11 and serve her not because of what she has done for me, but because she is more than worth it.  When you are served and loved in this way, it only encourages you to do the same.  So please let this blog not only honor my wife, but be an encouragement to you to honor those words, “For better or worse, in sickness and in health.” Let this blog be an encouragement to look around you and serve well those that are in your life.

Who is in your life that you need to serve well, and how can you live it out today?

Business

Don’t Ever Say Never:

You want to know why you are losing sales? It’s because you don’t think that deal is possible.  Heck, we all do it. We have that conversation, look over the details, crunch the numbers, fail time and time again and we decide that whatever it is, is just impossible to get.

The real issue, it’s that we don’t have realistic expectations of what it will take to accomplish that goal / task / ambition.  Plus, we try and push too fast in the relationship and instead of finding out their actual needs and how we can help, we just make the offer… which falls on deaf and/or angry ears.

Please, take a moment to read to this quick story because I promise it will help, even if not right now.

I just closed a deal with someone who has become a great friend over the past few years. His name is Bo Cordell and he is a freaking champion, you should get to know him.  Around three years ago he stopped by Tip Top and it was a great meeting.  He left with no business in hand, BUT he had started some key relationships with our company.  As time went on, I became the traffic manager with sole responsibility of bringing on new carriers and the needs of our company started changing.  Beyond that, we spent about a year and a half getting coffee once a month just to shoot the shit, talk shop, and get to know each other even better.

About a year ago he received a fantastic promotion, just another reason that shows how much of a #boss that he is, and he moved back to his home town.  Since then, we have had fairly regular calls, one of which further cemented our professional relationship.

After three years, we just closed a deal with his company. It never felt forced, it always felt natural, and the whole time we talked biz we grew our friendship.  I can’t wait to see how it continues to grow, especially as we are potentially starting another exciting adventure together with a few others. More details on that to come at a later date. 

Community

Stop Sending DM’s In LinkedIn:

I think a lot of people could benefit from following the advice from the title of this post: Stop sending DM’s in LinkedIn.  Most of the time people send really crappy messages just going straight for the kill and asking for the close, or as a put it in another post, the marriage proposal.

Please for the love of all things good and holy, stop furthering this issue and make sure that you don’t just send a blast of DM’s via LinkedIn or any other social media platform asking for business.  Sure, you may get a random person positively responding, but then I would also ask why were they so willing to work with a random stranger.  What we need to do is forget the ask all together and see how we can best interact with that individual.  If they are posting lots of content on LinkedIn, start interacting with them there. If they are not posting anything on that platform, see if they are engaged elsewhere and find out where they are most active.  It is the craziest thing for you to keep trying to contact someone in the same way even after the fact they haven’t responded to your first fifteen tries. 

No matter how you eventually connect with someone, don’t let the first interaction be a big ask, because your relational bank is empty is instantly overdrawn, and no one likes the feeling of being overdrawn.  Take your time, relationships don’t happen overnight, but over a lifetime.