Small Actions Make A Big Impact

This company that I visited does everything with excellence, and when I say everything… I mean everything.  They even care about the details so much, that their yard where they have all of their equipment looked like perfection with each truck and trailer lined up perfectly.  As some would say “There is a place for everything, and everything is in it’s place.”

Being mindful of the details didn’t just stop with the equipment in the yard.  Part of the reason I visited exactly when I did is because part of the process for them to deliver our product involves cross docking and loading trucks from various origin points.  Not only did they make this whole scenario look effortless, they made sure that as they were moving the product from one place to the next, that all the lids where on just right, that the plastic wrap didn’t look like hell, that pallets were in good shape, that the trailers were clean, and that everything looked at its best.


I know what I just described seems like a simple task, but it truly isn’t.  If it was, there would never be refused product for boxes looking like hell or that fell over because of a weak wrap job, or broken pallet shards all over a once clean trailer.  It’s these small actions of being mindful of ALL the details that make the biggest difference.  In talking with this company about all of this, they talked about their why behind it all.  “If the product looks nice and in place, when the doors are opened up for it to be inspected, it puts the inspector at ease and makes the process go more smoothly.  Not only that, the buyers hear about it and potentially start buying more of your product because it is consistently in great shape.  If they buy more of your product, you will need more trucks to ship it and everyone wins.”

It is a simple philosophy, but one that is truly overlooked time and time again.  It’s also a philosophy that takes humility and a heart of service to execute well.

What are the small actions that you can make within your day to day operations that will have a big impact and increase business?

Dad Life: Legacy

A Legacy of Samford

Details are important.  They can make or break the kind gestures that we try to do.  Sometimes, as in the one I am about to share, when details are missed, it is something that is so easy to overlook because the gesture is so kind.  There are also other times when the details are missed, and it can cause for some unsatisfying errors.  The story I am thinking about is when a restaurant that my father in law frequents quite often accidentally made their donut balls with salt in place of the sugar.  Mmmmm Tasty.
Now to the real story.  The other day my wife got a package from Samford University in the mail.  I thought that it just had some packet asking for financial support, but to our surprise, it didn’t have a donation request, but instead it held a little gift.

This was one of the sweetest gestures, but as you can see from the letter, the onesie was technically for our almost three year old son instead of our newborn daughter. As I said earlier, details are important.  Regardless of this little oversight, this is still one of the sweetest gestures we have received from a government institution.  I mean my alma mater  hasn’t sent me anything congratulating me for bringing two potential future college students into the world.
Samford does a lot of things well.  One area of excellence is caring about their community, and another  is growing their legacy of excellence.  Little gestures like this puts them at the top of my list for potential schools and assures me that they haven’t forgot about my wife, and still consider her a part of their growing legacy.  I just can’t wait until Emma finally gets her onesie…even if it does come three years later.