A quote that I love is this, “What got you here, won’t get you there.”
I recently went to a food show for the restaurant industry and got to talking to a handful of venders that offer different options and substitutes for products that contain allergens. I was shocked that they only had so much of the marketplace when this food evolution is in such a huge swing.
People are not just on these “diets” because they are the next fad, but because of the long term health benefits and because it could be life or death. Even with such pressure and desire from their customers, restaurants are slow to change. Some of the biggest reasons are space, which is money, and the fact they already have hundreds of items in their restaurant, and they can’t possibly carrier every little option.
Space, and which option best meets their customers needs are two giant issues. You can’t be everything to everyone so you will have to upset a few folks. It’s not easy, but as a restaurant, or for any company in the service industry, you need to find out what your customer actually wants and desires and give it to them. You need to constantly be talking to your customer and making the appropriate changes, not for changes sake, but because that is the only way your business will thrive.
No matter what industry you are in, the only way you can make these tough choices is by knowing your companies brand. Once you know that, you can make those tough choices that lead to better serving your customer. There are a million options out there, but when you know your company and it’s number one customer, those choices become easy.
Remember, “What got you here, won’t get you there.”
Almost every single time that you ask someone to marry you on the first date, they are going to get up and run the heck out of there. Why? Well one, it’s because thats a little cray cray, and two, because you went too big too fast. Treat all opportunities like a runway. You have to build up speed and velocity before you can go soaring into the air.
No matter what we are doing, whether in life or in business, we need to start small before we can truly grow big.
When I did my big manly bonfire, I had to start that off with the smallest of twigs and then eventually get it to the large raging inferno that it ended up being. If I want to start an adventure company with my kids, it starts with taking the small steps right now by letting them splash in puddles and play in the creek. If I want to write a book, it starts with writing hundreds of blogs, mulling over a ton of ideas, having honest conversations about ideas and concepts with trusted folks, and then eventually starting with one measly sentence.
No matter what you are going to do in life, it is going to take time. Give yourself some grace and some room to breath. I for one am the worst offender of this, but it’s when I can take a moment to reflect, that I am reminded that life is all about patience. When we start small and build a great foundation for whatever we are working on, we actually create the momentum to have a fighting chance to not only accomplish our goals, but have the impact that we all long to have in this world.
Whether you are trying to craft the perfect s’more, or you are working toward a very large and significant project at work, it takes time and the ability to set a solid foundation by starting small.
What is a project or activity you need to start small with instead of going big and all in right away?