Business

Why Does Your Message Matter?

Your message matters more than you know.  Let me give you an example from this past week.  I created two posts both with the goal of growing my newsletter.  One offered free pie from Pie Bar (Seriously, click that link and buy a pie… you won’t regret it) and the other invited people into an adventure to discover how to better engage and serve their customers.  I was blown away by the outcomes. Now the numbers you are about to read are nothing grand, but they are incredibly telling.

The pie post had under 200 views in over three days, no likes, no comments, no new subscribers.

Invitation into an adventure post had over 550 views in under 24 hours, 5 likes, 2 comments and 4 new subscribers.  What that translates into is over a 200% increase in views in under 24 hours, a 500% increase in likes, a 200% increase in comments and a 400% increase in subscribes.  Those percentages are a little hokey, but that’s why I gave you specifics up top. I hope you see the importance of this lesson. Your message matters. Give the people what they want, and don’t stop trying until you do.

Business

Try To Win Every Day

If you try to win every day, you don’t need to do anything different, no matter the peaks or the valleys.

This is an idea from Mark Miller’s newest book “Win Every Day,” That comes out March 10th.  It is a quick business fable that is straight money. (Total side note, you should click here and pre-order a copy of the book.  This isn’t an affiliate link, I just think you really need it)  There were a handful of other thoughts and ideas that I could write about, but this is the one that jumped out the most.  The reason why this jumped out to me is because I find myself getting so flustered when things go wrong or issues keep on compounding one on top of another.  What this idea means is that as long as we are trying are absolute best and giving every day all we have, we don’t need to worry about the outcomes.  Yes, it is easy to say that when we are “winning” or things are going are way, but this idea is just as true when the stuff hits the fan.  It doesn’t make it any easier, but it does give us freedom to not beat ourselves up over the mistakes or losses that we will experience over the day.  When we try to win every day, give it our absolute best, it allows us to not over celebrate the wins and it keeps us from wallowing too much in the mistakes.

Business

Stories Change Everything

Stories change everything.  A story can be the sole difference between you getting a sale, a new connection, a new job or perhaps even the man or woman of your dreams.  Let me explain what I mean with a short story.
In October of this past year on of my brothers got married.  For the groomsman, he had picked out some suits.  Like the many times before, when I got the suit back from the tailor, multiple pockets were still sewn shut.  I grabbed a little pocket knife that I had and cut the thread so I could actually use the pockets.  I figured that there would be others who’s suits where in a similar disarray, so I brought the knife on the wedding day.  Low and behold I was correct.  The best man, a guy that has known our family for decades, ended up needing to use the knife.  When I finished up he handed it right back without a second glance at the knife.  As he handed the knife back my other brother who was also one of the groomsman spotted the knife.
His face lit up with joy because it was one of the knives that he had brought back after serving overseas near the Middle East.  As soon as the best man heard that this knife was a gift from my brother, everything about it changed. He asked to see it again and he held it with respect and awe as my brother, who gifted the knife, was able to tell a little about it and his time in the army
As I said, stories change everything.  They turn an ordinary knife into something worth taking a second glance at.  Stories are so important that before we go into any of those moments that could be life changing, we need to make sure that we are prepared. Prepared not just with general background information on the other person or company, but prepared with a story that clearly illustrates why using you, or what you offer, is a game changer.
Business

When Creating Goals, Mindset Matters


When creating goals, mindset matters.
Whelp, that’s about all I need to say on this topic, but for those of you wanting / needing a little more, let’s dive a little deeper.
As I was thinking through what my next big goal should be, fear crept in.  The fear that crept in was that I was going to become the arrogant ass that I was before.  Not only that, but instead of building relationships as I accomplished this goal, I would actually be pushing people away as I chased down what I thought was a great opportunity.
I knew that I needed to go about this goal setting process differently.  Instead of having some arbitrary goal that would benefit only me, I made others my focus.  I knew that if I had a goal that was me centric, I would push people away as I chased an opportunity.  However, if my goal was focused on benefiting those around me, then as I strived for that goal, I would be building the very relationships that would lead to the opportunities that I needed.
Mindset is everything.  When our goals are focused on us, our interactions take a turn for the worse as conversations go from a we, to all about me.  As you set your goals be careful of what kind of mindset you have, because it’s that very mindset that may just keep you from reaching your goals.
Business

I’m Not Your Friend

I freakin love relationships.  I love people. So why the title? Why the post about not being your friend? Let me paint a picture. (This is the part where if this was a movie it would do a ripple fade to another shot).
It’s a normal Tuesday, early afternoon.  You are just getting back from lunch and diving right back into the project that you had to take a break from. As you look up, you see a mountain of emails filling your inbox, and out of the corner of your eye you see a coworker coming over to talk to you about an issue they wanted your help with.  As all of this is going on, you hear a faint noise coming from your right… its the ring tone of your office phone. You don’t want to be a jerk and ignore it so you reach over and pick it up off of the receiver.
As you greet the other person on the line with a hearty hello and your name, what comes next isn’t unusual, but it is jaw dropping.  “Hey Paul, this is so and so from blank company.  I know its been a couple months or so since I last reached out, so I figured I’d call to see how everything is going and catch up.”  Like I said, not unusual, but it is jaw dropping.
All of us have experienced this, and some of us, myself included, are guilty of doing this jaw dropping action.  The exact words we use ourselves, or hear from the other line, may be a little different, but it all amounts to the same thing.  We have no relationship but  would like to shoot the s#!t and burn 15 of their minutes idly chatting.
Again, I am 100% about relationships, but I have begun to see the importance of being selective with those relationships and who I share my time with.  It’s also not that I don’t want to form new relationships, it’s just that I don’t want to idly chit chat with someone who is a complete stranger.
Whenever we call, whether it is a friend, and especially if it is a new contact, call with intention.  Call with a specific, not general, question in mind and if you can hear stress and frustration in their voice, give them an out.  I know this may seem counterproductive to sales, but if you are always calling and idly chit chatting you are not only wasting their time, but yours as well.  The strongest relationships I have, have started  over the simplest things, but those conversations where had with intention.
Remember, I’m not your friend, at least not yet, so please don’t pretend that we are.  Start calling people with intention and I promise those relationships will form.