The biggest thing we lose when we have no community is accountability.Accountability is what drives us to actually get things done. It drives us to be better, serve our customers and stay engaged with what is happening in our communities.
If we lose community, we lose everything. It is why isolation as a punishment is so brutal mentally and eventually physically. Worst of all, with no community, you lose accountability.
Don’t let these times of isolation keep you down and keep you apart, figuratively speaking of course.Use these moments to create and bring people safely together.Here are some examples of what I have done that you could absolutely do.I have created content (Which you can subscribe to by clicking this link) which comes out weekly where I share fresh ideas on engaging and serving your customers and community.I have created simple workout videos for those of us now working from home.I have invited folks in my network to pray for their countries every Friday at 9:30PM.
Don’t lose your community because when you do, you lose your accountability and your purpose.Reach out to others and create, and even if only a handful of people join you on that journey, it will be worth it for everyone involved.
Your message matters more than you know.Let me give you an example from this past week.I created two posts both with the goal of growing my newsletter.One offered free pie from Pie Bar (Seriously, click that link and buy a pie… you won’t regret it) and the other invited people into an adventure to discover how to better engage and serve their customers.I was blown away by the outcomes. Now the numbers you are about to read are nothing grand, but they are incredibly telling.
The pie post had under 200 views in over three days, no likes, no comments, no new subscribers.
Invitation into an adventure post had over 550 views in under 24 hours, 5 likes, 2 comments and 4 new subscribers.What that translates into is over a 200% increase in views in under 24 hours, a 500% increase in likes, a 200% increase in comments and a 400% increase in subscribes.Those percentages are a little hokey, but that’s why I gave you specifics up top. I hope you see the importance of this lesson. Your message matters. Give the people what they want, and don’t stop trying until you do.
In all this craziness the one thought that pops into my mind is “How can I help?” It is literally all consuming and it is tough for me to not try and overthink this and go to grand gestures. The thing is, grand gestures wouldn’t work long term for our family as it would put us in tough financial times or worse.
In talking this idea over with my wife, she keeps on reminding me that as long as we all play our part in practicing social distancing, that is the way we can help. It isn’t big, but it is needed.
Another way that I am going to help is by sending encouraging hand written letters. Encouragement and a reminder that the person receiving the letter has value and purpose. We need to hold onto those truths, that we have value and purpose, or else this will be a journey too dark and long for many. Figure out a joy or talent of yours and share that with those in your community. Thats how we can help our customers, teammates, and those around us.
If you try to win every day, you don’t need to do anything different, no matter the peaks or the valleys.
This is an idea from Mark Miller’s newest book “Win Every Day,” That comes out March 10th.It is a quick business fable that is straight money. (Total side note, you should click here and pre-order a copy of the book.This isn’t an affiliate link, I just think you really need it)There were a handful of other thoughts and ideas that I could write about, but this is the one that jumped out the most.The reason why this jumped out to me is because I find myself getting so flustered when things go wrong or issues keep on compounding one on top of another.What this idea means is that as long as we are trying are absolute best and giving every day all we have, we don’t need to worry about the outcomes.Yes, it is easy to say that when we are “winning” or things are going are way, but this idea is just as true when the stuff hits the fan.It doesn’t make it any easier, but it does give us freedom to not beat ourselves up over the mistakes or losses that we will experience over the day.When we try to win every day, give it our absolute best, it allows us to not over celebrate the wins and it keeps us from wallowing too much in the mistakes.
It is a place of heavenly treats and pies that seemed to have come straight from heaven.I could continue on by talking about the perfect piece of Bourbon Chocolate Pecan pie, yes you read that correctly, but before I digress anymore… I came to my mecca and met one of the owners of, Lauren.Her and her husband Cody have made a quaint and deliciously southern pie joint that most would consider an overnight success.
In talking with Lauren you begin to understand that it was actually through long hours, tears and an unbelievable community that it has become the success that it is today.The biggest take away from the conversation was that in business, everything happens in steps.They didn’t just quit their jobs and open a pie shop, they ended up taking asmall step when Lauren started making pies on the side for coworkers and friends.After they realized she couldn’t keep up with the demand of making and giving away pies for free, they started selling them.Each step lead to the next until she and her husband decided to go all in and open the shop.
Once they opened the shop, it was all rainbows, unicorns and pies.Actually… it wasn’t. It was 80+ hour weeks, tons of hard work, tears shed and many burritos consumed.But, that isn’t where the story ends.In fact, it is still continuing on and they have seen massive success and won a national competition put on by the Cooking Channel called “Sugar Showdown.”None of this happened overnight and none of this was one giant leap.
What got Lauren and Cody to the success they are experiencing today is small steps.It’s the small steps of creating amazing customer experiences, creating an unbelievable culture, and loving your employees well that turn out to create a huge “overnight” success.